REGENESIS - MIDO Eyewear Show
Turning Waste into Vision:
a bold statement on sustainable eyewear innovation
At MIDO Eyewear Show 2025 in Milan, Regenesis Materials unveils an avant-garde 40sqm exhibition stand that embodies its mission: Rethink, Reshape, Regenerate. The centerpiece is a bold, immersive ceiling installation that abstractly represents the company’s iconic river waste removal process.
A striking blue net at the entrance holds plastic debris, intercepted by the Company signature “river barriers.” Beyond them, a backlit wave of pristine water, flanked by mirrored acrylic panels, creates a surreal, reflective ambiance, making the stand an iconic and photogenic destination.
The space exudes a fresh, experimental, and clean aesthetic, reminiscent of a high-tech laboratory. The furniture, crafted from The Good Plastic Company’s recycled panels, and the Bit Stool Cone Blue by Normann Copenhagen reinforce the brand’s dedication to a net-zero future.
The entire space is kept in Traffic White, allowing the blue-toned elements and product displays to take center stage. Completing the vision, a circular sculpture accompanies the brand’s logo, visually encapsulating the transformation of raw materials—plastic waste and coconut shells—into cutting-edge eyewear.
Regenesis Materials’ booth is not just a space; it’s an experience.
A bold statement on innovation, sustainability, and the redefinition of materials for a cleaner planet.
MIDO | Milan Eyewear Show 2025
In collaboration with not so creative
Construction by Domus exhibitions
Pictures by Luca Ranghetti
February 2025